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Antiquity, on engraving and postcards, on tapestries and drawing machines in the age of Enlightenment, as well as on design, films and contemporary artists' publications. Ontological assumptions which oppose the original to its copies, as well as marketing dynamics and political purposes based on technological reproduction, from the simple copy to serial production, are here at stake. Indeed, if they constitute a turning point in the dissemination of works, mass reproduction techniques have affected their production in return, as contemporary creation in music or choreography and architecture and its mutations in today’s digital and virtual world show.